Rapid growth requires more than just acquiring new customers… you also must RETAIN your existing customers and keep them coming back. Happy customers will not only return to you for future purchases but they will also REFER new business to you!
The old adage that “it is easier to sell to previous customers than to new ones” is not only true it is guiding principle of any successful business. It costs a lot to acquire new customers so it is worth every effort to retain them. Previous customers form the foundation to grow your small business. That repeat business becomes your floor which you can count on. The stabilizing force for business endurance.
Your existing customers are also your best target market for your premium product or service. Having happily been served by you in the past they are the most willingly purchasers of your highest margin stuff. As long as you keep delivering value they will keep moving up your value chain. Don’t have any premium products or services? We can help you put together a road map for building out your backend business. That is where the money is at in most businesses and where you are likely missing out big-time.
Wouldn’t it be great if you could clone your best customers? You know who they are… They order regularly, pay a fair price, pay on-time, never complain and always have great things to say about you. Well the good news is that you can duplicate them. The same retention strategies that help you retain your best customers will also lead them to advocate for you. With our killer referral strategies in place your customers will become an army of free sales people. And the prospects they bring you will be predisposed to buy from you and will very similar to the customers that referred them.
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