If you hope to sell anything to anyone via the Internet then it is crucial for you to figure out how to craft persuasive copy. How hard can it be, you say? If you have ever written content you know that it can be challenging. Suddenly you know why top copywriters are highly paid. No need to fret though. You can learn some basic rules that can help you write copy that is persuasive and helps your copy do what it is meant to.
4 Ways to make sure your copy is persuasive every time
Always us a call to action – Don’t be timid about using a strong call to action in your writing. Many times this element is either missing entirely or so fuzzy that it may as well be! The fact is that if this is the case, you’re likely disappointing and in all likelihood confusing the reader. Never write anything without a strong call to action!
Write conversationally – No one wants to feel that they’re being lectured to. So even if you are promoting ideas or a topic that you’re dead certain is either new or advanced, you need to speak as if you’re relating this to a friend. Write as you talk. It goes a long way towards creating the trust you need to build with your reader, particularly if you hope for them to complete an action anytime soon.
Structure for your outcome – We all like to be told stories, and you can use this to your advantage just about every time. We process information most efficiently when the content is offered in a narrative stream, so don’t be shy about telling your story! Use a beginning, middle and end, lead inexorably to a climax, which is to get the reader to take whatever action you’re requesting.
Be certain that it’s scannable – We hear constantly how no one reads on the web anymore – they scan. This is however true, and since these are the cards we’ve been dealt, here are a few tips on how to make sure that your copy is read by the scanning surfer set on leaving your page. Use lots of white space, bullet points, sub-headlines, bolding and color, and compelling images to reel them in and hold their interest
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