Confused About Email Marketing Service Providers?

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Knowing which email marketing application to use is a large part of your business foundation. You should employ a service that will not just deliver your emails promptly and dependably, but will contain the tools necessary for you to analyze, track and effectively market to your lists. You’ll need to make sure your service covers the basics like, sending and scheduling emails, allow you to use both plain text and html, tracking, analytics, form building and more. With that being said, whom to choose? There is a lot of fine services, each a bit different to pick from. Listed here are five of the most popular ones used by online marketers, and why that is.

5 Top email marketing applications

??? ?AWeber – AWeber has earned a reputation as one of the best, due largely to best deliverability in the business. They have quite explicit policies concerning the makeup of your lists. No adding lists you’ve purchased or otherwise bumped into to their system; they have to be very clean. They stress double-optin, and even though you can do single optin, you must jump through some hoops to make it happen. They also have an easy to use interface, good reporting, and their forms builder is easy to use. Prices start at $19 a month.

??? ?GetResponse – This service is the favorite among many affiliate marketers, as they are very friendly towards them. Sporting a good form builder, GetResponse is a terrific option to start. They offer a 30-day free trial, and prices start at $17 after that. (Good deals are available!)

??? ?MailChimp – An awesome spot for beginning email marketers, they have a free option (albeit with no autoresponders) and are very easy to use. They also have good analytics, including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and easily integrate with your social media accounts. Their builder is sub-standard, but all things considered, MailChimp could be the best value for the money.

??? ?iContact – iContact has an easy to use interface and they are attractively priced, starting around $10 a month. iContact makes it simple to integrate with many other services as well, such as SalesForce, Google Analytics and others. One negative is because they have no customer service on the weekends.

??? ?Constant Contact – ConstantContact is much more than an email service provider. They offer a number of other services, such as app and integrations to allow you to sync up other services, a deal application (think Groupon) and offer a free trial. The one thing we don’t like is they are not that great in deliverability, and the site itself is difficult to navigate.

Whoever you choose, make sure they have what you need in an email mailing service. Used wisely, this can be one of your most useful online marketing tools.

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