The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to underscore the point that humor sells. Humor essentially disarms people, often by getting them to see your point in a way they hadn’t considered before, and initiates a connection where you may have had a hard time creating some using your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on. It could be the cure for what ails your real estate business too! Let’s have a look at 4 ways to use humor in your real estate marketing.
4 great ways to use humor in your marketing!
Use pop culture to your benefit – Jon Stewart and the rest of the late night crowd make careers around this, so don’t hesitate to use current events to spice up you offerings. It’s not even essential to be fully relevant to your services, (even so the ones that tie it in well are rock stars!) but simply to get your reader/watcher smiling and in a good frame of mind from the start. Showing events in a amusing way will get your posts shared faster than a Kardashian promotes a product.
Make a funny video – Portraying your services in a humorous light will get people anticipating your videos wanting to know what you will do next. Making these doesn’t really need to be a major production either, as many shoot them on their smartphones, which is by far enough camera. Another tactic here is to use animated videos with services like GoAnimate or Moovly easy to use apps to make your videos quickly.
Create a visual mashup – One way to take advantage of both humor and the wicked hot photo-sharing world is to create a humorous meme. These are almost required on Facebook, and could be a great ice breaker and are able to be shared far and wide though Pinterest, Instagram, Tumblr and other sites.
Use humor in your content – Don’t be timid when it comes to getting a little edgy in your content. The payoff will be that folks will see you as more like them, and not simply some stodgy realtor bent on selling them a a house. The better you connect on a shared (and funny!) level, the more people will like you and share your site.