Now that Groupon and LivingSocial, though far from dead, are sorting out their businesses going forward, smaller daily deal sites have jumped into the mind of small business owners as a viable option for this business model moving forward. It’s not absolutely vital to go with the biggest company, when in reality, a smaller daily deal site might be better for your business.
So who are these smaller daily deal sites?
We’ve all heard and some lived the horror stories of small business owners who’ve signed up with a daily deal site and been unable to support the number of deals they were talked into or pushed to purchase. Not so with the smaller companies, since they understand that your satisfaction is the only way you’ll return and also spread the word in your hyperlocal area. Also, although they typically have smaller staffs, support from a smaller site is much easier to get, as you’re generally not being passed over for businesses spending a lot more money than yours.
How daily deals can work for hyperlocal marketing
Most of these niche sites employ much smaller workforces, meaning they have the freedom to adapt and change to your needs. They typically don’t have investors to answer to, and are a lot more likely to be able to focus on helping you, rather than serving their stock price.
Smaller daily deal sites will also cater to specific niche and business types. Therefore they may know your business type well and know how to find the right type of customers that you are looking for.
They are also fully aware that they must deliver for you, the small businessperson, or you won’t come back. Moreover, if a merchant has a bad experience they are very likely to spread the word socially, and this will have a negative effect. Conversely, a smaller daily deal site that comes through will see its fame spread all through your hyperlocal community. Don’t pass over the smaller daily deal sites when you are searching for offers. They may in fact be the right fit for your company!