If you’re like many new to social media marketing, and particularly Twitter, you may not have a keen understanding of just what a? #hashtag even is. Let’s clear that up from the get-go. A hashtag is a convention used on Twitter, (though it may be used in other social media platforms to lead to Twitter) that organizes and categorizes conversations. They are represented by a # followed by a keyword with no spaces.
Some #Hashtags basic guidelines
Be sure to do your basic research and see if the keyword you’d like to use is not being currently employed somewhere else. This is as easy as performing a little research to ascertain whether or not that #Hashtag will be a wise choice. Also, don’t try to make hay with misleading #hashtags, even when they may be seriously trending. This will almost assuredly blow up. One more thing: make sure to proofread before you make that #hashtag!
4 Ways to win with #hashtags
Make your #hashtags short and direct – Keeping it brief and direct is the proper approach to win with #hashtags. If you need to combine more than one, fine, but be sure not to string together a small army of them, as that will annoy readers and label you an amateur.
Make them #hashtags to remember – Great #hashtags are much more likely to be shared widely. Give consideration to this and you might get your wish and have it go viral.
Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google, LinkedIn, Instagram and Pinterest. This can help to instill the #hashtag into the minds of their audience.
Make use of keywords – If at all possible, work in your brand or major keywords. It is not always feasible, so choose judiciously.
Make the creation of memorable #hashtags a to-do item in your social media marketing check list. It can work to keep your brand and buzz in front of your social media audience!
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