Which is Better for Marketers, Facebook or Twitter?

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Twitter announced on April 30th that its ad platform is now accessible to all that want to give it a go. For over a year testers have used this system, and Twitter has been asking for user feedback and tweaking Twitter ads. The functional difference in this ad platform would be that you are charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. This has been a long while coming, and the jury is still out just how effective it will be, but some of the questions it brings to mind really are interesting. Like, for example, is Twitter now a viable substitute to Facebook? Who wins in a head-to-head showdown?

The Ultimate Social Media Smackdown: Facebook vs. Twitter!

Back in the day, (a couple of years ago) it was no contest. Now – not so fast. Certainly, there are numerous variables that will factor into who takes home the crown. I suspect that the answer in the end may be, it depends. Facebook has long been the undisputed King of social media, considering the practical advantages it had. The first huge network to make use of personal and business pages, along with an ad platform that for those who know how to use it, that rivals anything Google aspires to.

The Case for Facebook

While Facebook has become the undisputed King of social media, due to the fact it was the first huge network to make use of personal and business pages, in addition to a robust ad platform that frequently surpasses Google at its own game. Combine the ubiquitous Facebook pages and the reach of its network with over a billion users and you have a truly impressive platform. Facebook has grown to be more than a site where you can find old friends. These days, with these elements as well as the popular groups feature, there is little more you could want from a social media platform.

Twitter’s Up

Twitter has always had the advantage when it came to immediacy, and has developed several very useful applications, such as advanced search for leads, along with the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your company’s customer service. Even though the length of the content you can share has limitations, Twitter’s speed and ability to reach out quickly have now got them breathing the same air as Facebook.

Spend some time to find where your market is, and what social outlets they utilize best, and then see if that one (Or both of them!) fits your business!.

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