Why Regular Social Media Management Is Critical

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Social media is a fantastic tool. It can allow you to reach many thousands of people with the click of a mouse. It can also be a tsunami of bad news should you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the conversations happening in regards to you and your brand online is or ought to be regular part of your online reputation management. This will help on both keeping a lid on brewing problems in addition to increasing the chances for conversions. The issue is how to do this without having to spend hours online. The good thing is that it can be done quickly and efficiently, as outlined by HubSpot.

How to keep track your social media conversations

  • Use available tools such as TweetDeck or HootSuite to monitor social media mentions on several platforms. These are easy to configure, and help you to see quickly a broad summary of what’s going on across your social channels.
  • Google Alerts have long been very useful tools in the hands of marketers that were intent on monitoring the buzz around their products or brands. Here are a few you others you might consider: NewsBlur, or Flipboard for mobile. For Google Alerts try TalkWalker or Social Mention.
  • Make sure you check your blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with these at the beginning will help you avoid trouble and also lead to greater sales and conversions.

However you choose to do it, make sure to make the time in your hectic schedule to make this happen daily. Unsatisfied clients and unresolved issues will fester and turn into major headaches if you let them. You don’t want this to take on a life of its own, magnifying what started out as a small fire into a big one! Don’t allowed this to happen to you!

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